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Base London Shoes

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If you're already a wearer of Base London's eye-catching shoes then you'll be more than aware of their cool range of footwear. However, if you are new to Base London Shoes and you care about what people see on your feet then you are going to love what they have to offer.

Base London's slogan is "attention seeking footwear" and their range of shoes, boots, sandals and loafers more than live up to that claim.

Base London are the UK's leading brand name for stylish men's footwear. They have become a MUST HAVE choice for fashionable men who want to put together the perfect image.

Base London Mens ShoesThe shoes (and various other footwear) available from Base London are designed to p rovide strikingly fashionable style, unbeatable comfort and a level of detail you would usually only get from a designer label with an inflated price tag. Base London offer all the advantages of a designer label shoes but at a fraction of the price.

There are a number of websites and outlets where you can buy Base London shoes but to get the full picture you should visit Base London's own official website as this is the only place to view their entire range of footwear.

Buy your shoes from Base London Shoes before midday and you'll be wearing them the next day. Even better, delivery is completely free for all orders over £25. They're part of the British Shops and Stores Assocation and you can check them out via Facebook. They're proud of what they offer and they have a very cool sense of humour.

To get some professional guidance from the best in the business, it's worth checking out Base London's Gentlemen's Club where you'll get expert style advice that you'd normally only get from visiting them in person. Base London say that their Gentlemen's Club is specifically for "fashion conscious lads" who want to check out the very latest collection of shoes. The club offers videos, games, fashion tips, gift advice and loads more. Put bluntly, it's what ALL online shoe shops should have considered doing and Base London should be proud of what they have put together for their customers.

Who Are Base London?

Base London first starting selling shoes in the UK back in 1995 but the company's roots go back a few years earlier. It was in the early 1990's when shoe agent David Conibere was asked to supply Marc Verona's retail company with Italian shoes. They both believed that there was a gap in the market for what they could offer and in 1995 they launched Base London Shoes. Fifteen years later, their shoes can be found at more than 800 retailers throughout the UK and Europe and the company has a turnover of more then £16 million. They sell nearly a million pairs of shoes every year and their policy of selling excellent shoes that look and feel just right has meant continuing success. Happy customers are good for business!

Marc Verona and David Conibere were interviewed about their venture by The Independent in March 2001. Marc said: "I drifted into the shoe business. I had a Saturday job selling shoes while I was at college studying engineering, and after one summer holiday I decided I would rather be selling shoes. I've always been prepared to take a risk if I believe in something, such as leaving college to work in a shoe shop. If you get more risks right than you get wrong, it's worthwhile."

Base London exploded onto the scene in 1995 with their iconic 'slacker' moccasin. David Conibere was still of the opinion that there was a gap in the market for a really good formal brand for men. He wanted to create a cool brand to buy that offered the sort of exclusivity that the sports brands like Adidas and Nike were offering.

David explained where Base London could do s omething new in the shoe market: "Independent retailers continued to l ose market share to the multiple chains selling own-label footwear. In the end, it became obvious things were changing. Our growth has been about clever advertising, clever promotion and the right product. If you don't have the right product, everything else is irrelevant."

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