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Love
Hearts Sweets
Love
Hearts Sweets - the making (or
breaking) of many a childhood
romance!
When you
buy Love Hearts Sweets from A Quarter Of,
you may notice that the messages may have
changed a bit over the years. I certainly
don't remember "Fax Me", "Email Me" and
"Page Me" when I was a kid. But, then
again, I don't think anyone at our school
owned a fax machine. And even if they did,
I don't think it would have been seen as
the most romantic thing in the world to
do. Bunch
of roses or a fax? Even I know that a fax
would have been frowned upon.
Anyway,
as long as they still have old favourites
like "Keep Cool" and "Be Mine", all is ok
with the world. We buy our Love Hearts
sweets from A Quarter Of who are
definitely our favourite online
sweet-shop. They sell loads of
retro-sweets at brilliant prices and they
package and deliver them incredibly
fast.
A
Quarter Of currently sell Love Hearts for
just £2.97 for a ten packs! They also
sell Mini Love Hearts (£2.27 per
quarter) which are actually the same size
as the normal Love Hearts - it's just the
pack that's really small!
Love
Hearts are a type of sweet manufactured by
Swizzels Matlow (who are also well known
for Parma Violets). The sweets are of a
variety of sweet "fruit" flavours and are
fizzy. The famed feature of Love Hearts is
the love related message that is found on
one side of the sweet and typical messages
include "Love Bug", "Dream Girl" and "Its
Love".
The
sweets are suitable for either chewing or
sucking, although chewing seems to be the
preferred method. On chewing the sweet
quickly disintegrates into a powdery,
starchy consistency, before quickly
starting to efferverce producing a small
quantity of foam in the mouth.
The
overall flavour is similar to that of
sherbet.
Love
Hearts currently come in six flavours,
each flavour associated with a
colour:
- White
(a plain, sherbet-like, slightly tart
vanilla flavour)
- Yellow
(a sherbet-like flavour with a distinct
sharp lemon aftertaste)
- Orange
(a sweet flavour with a slight orange
aftertaste)
- Green
(a slightly lime flavour with a
sherbet-like aftertaste)
- Purple
(an unusual, slightly perfumed
berry-like flavour with a strong
aftertaste)
- Red
(a fairly rich berry-like
flavour)
We've
been known, to our shame, to just throw a
bunch of Love Hearts sweets in our mouth
at the same time and crunch them all to
bits. Forget the individual flavours -
sometimes, you've just got to do what
feels right!
Want
more geeky Love Hearts information? Well,
the sweets are small and circular,
approximately 19 mm in diameter, and 5 mm
in height (including the embossed
decorations). Both sides are embossed with
a decoration, the rear with a large
outline of a heart and the front with the
famed message within an outline of a
heart. On the front of the sweet the
embossing is highlighted with a red
colouring.
Still
with us? The message is written in
capitals in a sans serif font of varying
size. including the phrase "I Surrender",
where the word surrender has been written
in an arc around the lower inside edge of
the heart outline.
Production
of Love Hearts began in 1933 with the
formation of Swizzels Ltd., initially in
factory premises at Star Lane, Canning
Town, London E.16, moving later that year
to the larger premises at Drivers Avenue,
Plaistow, London E.13. In 1940 (due to The
Blitz) production relocated to a disused
textile mill in New Mills, Derbyshire,
where it has stayed to this
day.
And
that, my friends, is more than enough
information about Love Hearts. Just buy
'em, eat 'em and enjoy 'em.

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