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Love Hearts Sweets - the making (or breaking) of many a childhood romance.

When you buy Love Hearts Sweets from A Quarter Of, you may notice that the messages may have changed a bit over the years. I certainly don't remember "Fax Me", "Email Me" and "Page Me" when I was a kid. But, then again, I don't think anyone at our school owned a fax machine. And even if they did, I don't think it would have been seen as the most romantic thing in the World to do.

Bunch of roses or a fax? Even I know that a fax would have been frowned upon.

Anyway, as long as they still have old favourites like "Keep Cool" and "Be Mine", all is ok with the world.

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Love Hearts are a type of sweet manufactured by Swizzels Matlow (who are also well known for Parma Violets). The sweets are of a variety of sweet "fruit" flavours and are fizzy. The famed feature of Love Hearts is the love related message that is found on one side of the sweet and typical messages include "Love Bug", "Dream Girl" and "Its Love".

The sweets are suitable for either chewing or sucking, although chewing seems to be the preferred method. On chewing the sweet quickly disintegrates into a powdery, starchy consistency, before quickly starting to efferverce producing a small quantity of foam in the mouth.

The overall flavour is similar to that of sherbet.

Love Hearts currently come in 6 flavours, each flavour associated with a colour:

• White (a plain, sherbet-like, slightly tart vanilla flavour)
• Yellow (a sherbet-like flavour with a distinct sharp lemon aftertaste)
• Orange (a sweet flavour with a slight orange aftertaste)
• Green (a slightly lime flavour with a sherbet-like aftertaste)
• Purple (an unusual, slightly perfumed berry-like flavour with a strong aftertaste)
• Red (a fairly rich berry-like flavour)

We've been known, to our shame, to just throw a bunch of Love Hearts sweets in our mouth at the same time and crunch them all to bits.

Forget the individual flavours. Sometimes, you've just got to do what feels right.

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Want more geeky Love Hearts information? Well, the sweets are small and circular, approximately 19 mm in diameter, and 5 mm in height (including the embossed decorations). Both sides are embossed with a decoration, the rear with a large outline of a heart and the front with the famed message within an outline of a heart. On the front of the sweet the embossing is highlighted with a red colouring.

Still with us? The message is written in capitals in a sans serif font of varying size. including the phrase "I Surrender", where the word surrender has been written in an arc around the lower inside edge of the heart outline.

Production of Love Hearts began in 1933 with the formation of Swizzels Ltd., initially in factory premises at Star Lane, Canning Town, London E.16, moving later that year to the larger premises at Drivers Avenue, Plaistow, London E.13. In 1940 (due to The Blitz) production relocated to a disused textile mill in New Mills, Derbyshire, where it has stayed to this day.

And that, my friends, is more than enough information about Love Hearts. Just buy 'em, eat 'em and enjoy 'em.

Buy Love Hearts Sweets from A Quarter Of